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How much is Triller worth and who’s the owner of TikTok’s competitor?

US video-sharing app Triller has been around since 2015 and has gained massive popularity in the past few years. Here’s the app’s estimated worth. Triller…

The post How much is Triller worth and who’s the owner of TikTok’s competitor? appeared first on HITC.

US video-sharing app Triller has been around since 2015 and has gained massive popularity in the past few years. Here’s the app’s estimated worth.

Triller became hugely popular for streaming Swizz Beatzz and Timbaland’s Verzuz, a singing battle that started in 2022.

However, the tech giant has found itself a legal battle after the Verzuz founders sued the company for $28 million on Tuesday, August 16, TMZ reports. That has left fans wondering how much Triller might be worth.

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Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

How much is Triller estimated to be worth?

Similar to TikTok, Triller is a video-sharing platform that lets users create and share short-form videos.

When it launched in 2015, Triller was merely an editing app but social media features were added over the years.

On December 22, 2021, Bloomberg valued Triller’s total worth at $5 billion (£4 billion) during its 2021 merger with Seachange International. Global financial data and software company PitchBook recorded the valuation as a “four-fold increase” over its recent valuation of Triller, at $1.25 billion.

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Who owns Triller as it eyes IPO?

Although Triller was founded by David Leiberman and Sammy Rubin, financier Ryan Kavanaugh has owned the majority of the social media platform since 2019, Deadline reports.

Under Kavanaugh’s majority ownership, the company launched the wildly popular Triller Fight Club in 2020.

In December 2021, Triller announced a merger with tech firm SeaChange but the move was scrapped in June 2022. On June 30, Reuters reported Triller Inc had “confidentially filed paperwork for an initial public offering of its class A common stock with the US Securities and Exchange Commission.”

PitchBook offers further information on the valuation of Triller here, although to gain access to certain figures you will have to subscribe. The company does offer a free trial.

Triller’s features compared with TikTok

Despite its far reach, Triller is still primarily a music video app that lets users create videos choosing song snippets.

Unlike TikTok, Triller lets you choose a song from not only its library but also Spotify and Apple Music.

Triller’s feed is driven by categories and genre as well as trending topics, while TikTok creates a more personalized feed for its users.

Influencer Marketing Hub offers an in-depth guide to Triller here.

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